ITV chief warns outdated rules put success at risk
16 September 2010
ITV boss Adam Crozier has warned that outdated regulations threaten the success of the creative industries.
He was one of several industry insiders who contributed essays to a book, called A Creative Recovery, published by think-tank Reform.
Mr Crozier, who joined ITV from the Royal Mail in April, wrote: "Today, total advertising spend online exceeds that on TV, yet TV advertising is still regulated as if competition from the internet didn't exist."
He said outdated restrictions, including the Contract Rights Renewal (CRR) which regulates the sale of advertising airtime, served to "to tilt the playing field" against them.
Mr Crozier quoted from the novelist HG Wells and said that the industry had to "adapt or perish".
The book argues that government needs to balance regulation that encourages private investment while protecting consumers' interests.
He was one of several industry insiders who contributed essays to a book, called A Creative Recovery, published by think-tank Reform.
Mr Crozier, who joined ITV from the Royal Mail in April, wrote: "Today, total advertising spend online exceeds that on TV, yet TV advertising is still regulated as if competition from the internet didn't exist."
He said outdated restrictions, including the Contract Rights Renewal (CRR) which regulates the sale of advertising airtime, served to "to tilt the playing field" against them.
Mr Crozier quoted from the novelist HG Wells and said that the industry had to "adapt or perish".
The book argues that government needs to balance regulation that encourages private investment while protecting consumers' interests.
@reformthinktank
